Client                                
Firebase, Flutter  
                                          
What we delivered      
Music & Sonic branding

Creative team              
Hopr Agency                 
Peter Van Straten                                   ​​​​​​​
Working with Hopr on this 3D animation for the 2022 Firebase Summit in New York City was a real rush. The moment the visuals hit my inbox, I dove in, determined to stay ahead of the clock. Of course, any last-minute visual tweaks can throw off the groove—shaving a few frames is easier than chopping entire measures of music. But in the end, the rhythm came together, and the client was all smiles.                                                                                                                                                      
The animation below, created in partnership with Hopr as well, served as the opening for the Flutter Engage summit. The second half brings a fresh energy compared to the first, influenced by both Motown and Tame Impala.    
Client                                
FireBase

What we delivered      
Music & Sound design

Creative team              
Google for developers design team                
Peter Van Straten 
Bryan Gordon  
Ella Dobson
This playful animation was produced for the 2020 Firebase Summit. Because the visuals have such a light, whimsical style, I wanted the music to match that tone without overpowering it. 
I ended up drawing inspiration from a classic countdown of an old TV show (can you guess?). 
That nostalgic vibe inspired a short, groovy tune that feels both vintage and fun, complementing the animation’s retro flair. This direction became the sonic branding for the summit.
Client                                
TensorFlow Machine learning
                                         
What we delivered      
Music & Sound design

Creative team              
Hook Agency                 
Peter Van Straten   
This show opener for TensorFlow was presented on a big screen
2019 was an exciting year for TensorFlow. From releasing TensorFlow 2.0 and several product updates to hosting a global roadshow in 11 different countries and the first ever TensorFlow World, this year highlighted how TensorFlow is helping to empower developers, researchers, and enterprises around the world to solve challenging, real-world problems with ML. 
We delivered all the sonic branding for this summit.
Back to Top